Rebranding a
renowned
art museum
Museum De Fundatie Zwolle NL

Changing the identity of Museum de Fundatie is a bold move, but a necessary one, reflecting the museum's evolution and vision for the future. With a new logo, typography, way-finding, color palette, and visual language, we aimed to create a cohesive and modern identity that resonates with its audience while honoring its rich history.


The new identity gave the museum a clearer voice, one that reflects its collection and speaks directly to both long-time visitors and new audiences.
Going forward, we'll update their website and online strategy, applying the visual language across the museum's communications and exhibitions. We look forward to seeing how the new identity will shape the museum's future.
