Rebranding a
renowned
art museum

Museum De Fundatie Zwolle NL

rebranding a museum
rebranding a museum
rebranding a museum

Changing the identity of Museum de Fundatie is a bold move, but a necessary one, reflecting the museum's evolution and vision for the future. With a new logo, typography, way-finding, color palette, and visual language, we aimed to create a cohesive and modern identity that resonates with its audience while honoring its rich history.

Museum de Fundatie identity applied to an abri in Zwolle NL
Museum de Fundatie opening of the Back to Benin exhibition in Zwolle NL with the new identity applied to the signage and way-finding

The new identity gave the museum a clearer voice, one that reflects its collection and speaks directly to both long-time visitors and new audiences.

Going forward, we'll update their website and online strategy, applying the visual language across the museum's communications and exhibitions. We look forward to seeing how the new identity will shape the museum's future.

Museum de Fundatie identity applied to a lectern in Zwolle NL
 

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